About

HOW UDD CAME ABOUT?

Traveling back and forth to work everyday in crowded trains, the never ending work hours,  the tight deadlines were my biggest night mares.

My Husband and i often set out for weekend rural trips to get in touch with nature and our inner calling. On  all our trips I always kept a small notebook where i would get inspired by the textures of nature and doodle.  On one of our trips last year while sitting on a friends farm, my Husband casually told me to pursue my  doodling more seriously.

There it was a statement made, but soon before i could realize i had taken the plunge and quit my design job  and was getting ready for my first ever art show!!! In 3 months i had my first opening of the art show and  since then there has been no looking back!!

After 2 such shows we discussed how my art could be made more accessible to a wider audience.

So being a graphic designer by profession and an artist by heart it was natural to fuse the design and art skills  together .

Finally our faith in each other, love for art, design, Indian Color and the ability to have all the freedom gave  birth to UDD!

UDD was a name that came very naturally to both of us as it denoted FREEDOM! ( the nature, the sky, no boundaries).

Since then both of us have been working on it. My husband helps me with all the sourcing and making all final production decisions.

Working is easy as he understands all my choices and decisions without me explaining too much!

So here we are hoping to take this long journey ahead together!

BRAND PERSONALITY:

UDD is a brand for people passionate about life itself.. Its the love for ART, design, fabric and bold Indianess!

UDD is based on the idea that  original ART WORKS are created and then converted into happy-prints which you would want to flaunt!

UDD believes in promoting ART as the bigger picture.

It believes in providing a door to ample opportunities to  budding artists and creative individuals.

So let us all own UDD together!!